About the course

Description:

This course covers the fundamental concepts and principles of digital marketing to help learners understand the basics of executing effective online marketing strategies.

Key Highlights:

• Introduction to digital marketing
• Understanding key digital marketing channels
• Developing an effective online marketing strategy
• Creating engaging content for digital platforms
• Implementing search engine optimization techniques
• Leveraging social media for business growth
• Measuring and analyzing digital marketing performance

What you will learn:

• Learning Outcome 1
  Gain a solid understanding of the key principles, terminology, and strategies of digital marketing.
• Learning Outcome 2
  Learn how to identify and evaluate different digital marketing channels to effectively reach your target audience.
• Learning Outcome 3
  Develop the skills to create compelling content for various digital platforms, including websites, blogs, and social media.
• Learning Outcome 4
  Discover the fundamentals of search engine optimization (SEO) and learn techniques to improve your website's visibility in search engine results.
• Learning Outcome 5
  Understand the role of social media in digital marketing and learn strategies to leverage popular platforms for business growth.